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BROOKS

Carrie is a brand guru who has the gift of recognizing the essence of a brand and

understands the value it has to the consumer. She is exceptional at engaging teams

in brand discovery and helping them commercialize the brand elements that are

unique to the brand and meaningful to the marketplace. She is equally comfortable

being an outside leader and facilitator of a senior team or handing over the reigns

once she has prepped you to succeed beautifully with your team.

Anne Cavassa, SVP, Chief Customer Experience Officer

Service

Brand Portfolio Recommendations

Brand Architecture Strategy

Brand Expression Exploration

Consumer Research

Brand Foundation Development

Brand Expression Guides: Marketing, Apparel, Footwear

Branded Color Strategy: Apparel + Footwear

Advertising Creative Briefings + Concept Development Review

Advertising Strategy Advisor

Brand Roll-Out Planning

GTM Product Reviews