
BROOKS
Carrie is a brand guru who has the gift of recognizing the essence of a brand and
understands the value it has to the consumer. She is exceptional at engaging teams
in brand discovery and helping them commercialize the brand elements that are
unique to the brand and meaningful to the marketplace. She is equally comfortable
being an outside leader and facilitator of a senior team or handing over the reigns
once she has prepped you to succeed beautifully with your team.
Anne Cavassa, SVP, Chief Customer Experience Officer
Service
Brand Portfolio Recommendations
Brand Architecture Strategy
Brand Expression Exploration
Consumer Research
Brand Foundation Development
Brand Expression Guides: Marketing, Apparel, Footwear
Branded Color Strategy: Apparel + Footwear
Advertising Creative Briefings + Concept Development Review
Advertising Strategy Advisor
Brand Roll-Out Planning
GTM Product Reviews