
LUCY
Carrie has partnered with me as my "brand guru" at three different companies. In our most recent work together, she helped us revitalize a great brand. But more importantly, she helped empower teams that felt a bit lost. She engaged with them, developing the understanding and filters they needed to make smart, brand-right decisions. One of my key leaders said, "...when we started working on the product guide, I had no idea how the guide would help me do my work, now...I have no idea how I did my work without the guide.
Mark Bryden | President | Lucy
Service
Brand Positioning
Brand Foundation Development
Consumer Profile + Brand Perception Research
Retail Associate Research
Brand Plan Development
Creative Team Identification, Briefing + Concept Reviews
Product Development Guide
Brand Roll Out: Cultural Guide Development, Creative Team Working Sessions, Product Team Sessions
Loyalty Program Development Advisor
Creative Development Advisor
Brick + Mortar Retail Experience Research