About
“Carrie has a rare talent for tapping the essence of a brand and injecting her passion for its potential throughout an organization. Her deep understanding of brand moves people and drives business results.”
Therese Beale | Principal
Beale Communication Planning
we are an agile team of professionals
We’ve two teams of trusted Associates:
Marketing + Communications
Brand Lab brings seasoned independent marketing and communication specialists to various project assignments. This allows us to scale to your needs appropriately and objectively, delivering the support you truly need from strategy to implementation.
Cross-Functional
I am a Principal Member of Tag Team Business Solutions, a group of independent professionals with management experience in the major functional areas of respected retail and hospitality brands. We created the Tag Team alliance to bring greater value to our individual services through a mutually beneficial advisory group and to our clients when their business challenge requires a cross-functional solution.
After 14 years serving clients, and nearly as many working for Nordstrom, Unionbay Sportswear, and Ralph Lauren, I’ve learned that good brand management and good consulting are ultimately about the same thing: empowering others. As happy as we’d be if invited to work on your brand, the reality is we are here to work with you and your team. Thanks for considering ours.
Carrie Williams, Principal
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